Wednesday, 18 May 2016

Why Kids Need Breakfast and Win with Kellogg's

Who likes cereal? I know I do. Well guess what? It's competition time and we are giving away two delicious Kellogg's hampers worth R300 each!!!

We all know that breakfast is the most important meal of the day, yet it is also the most commonly missed meal. According to dietician Kelly Francis, spending breakfast time together as a family has a noticeable, positive effect on the children’s learning and wellbeing. She says “It is important that families sit down at breakfast time as a family. We teach our children how to walk, talk, but we forget that it’s important to teach them how to eat properly, to fuel their body with the right kind of foods. It’s about being an example and conscious of what we are teaching our children”. According to Francis, breakfast provides the body and brain with fuel after an overnight fast (that's where its name originates, breaking the fast). "Without breakfast the body is effectively running on empty, it’s like trying to start a car with no petrol!”

Studies indicate that breakfast helps children feel more alert and be in a better mood in the morning. That first meal of the day supports concentration in the classroom and helps fuel physical activity on the playing field which can translate into more fun. Breakfast intake has also been associated with improved memory, test grades and school attendance. Parents who encourage breakfast time with their children also encourage a healthy relationship with food and healthier snacking habits.Research has shown that children who start their day with breakfast tend to have a lower Body Mass Index (BMI) and less chance of being overweight or obese.

Kellogg's believe that healthy eating habits  in adulthood start with education in your childhood.  So if you don’t already, try and take the time to ensure your children are properly fueled with breakfast, to feed not only their tummies, but their minds too.“Children must focus on putting the right nutrients in their bodies as soon as they wake up. This will ensure they can learn and grow, and become the best they can be,” Francis adds.

Unfortunately, many households do not always have access to breakfast and almost one in five children in South Africa goes without breakfast every single day. Kellogg’s South Africa has aimed to combat this issue with its Breakfast for Better Days™ initiative (read more about the programme and Jozi WAHM's involvement here).

Enough about all that now, who who wants some delicious cereal? Enter here following the Rafflecopter prompts below. You don't need to follow all steps but the more you follow, the more entries you get. Don't forget to share with a hungry, cereal loving friend!


a Rafflecopter giveaway

*This competition closes on 25 May 2016. Entries only open to South African entrants and winners will be chosen randomly using Rafflecopter and
**This is not a paid post. However, Kellogg's South Africa will be sponsoring the prize and are responsible for delivery of prizes.